Search Engine Optimization, Website Submission & Website Promotion Services

How to increase traffic to my site?

The answer is Optimization! This increases your ranking in major search engines like Google, Yahoo, MSN and others. Better rank, on keywords that you optimized for, means more targeted traffic to your site. This means that people visiting your site through theses engines have the need for the service, product or information that your business/site provides. They are more likely to do business with you than a general visitor.

Our SEO process:

Our search engine optimization process has three stages: Analysis, Implementation and Maintenance.

Analysis:

To find a solution, you need to know the problem! We believe that a thorough analysis of the following is necessary before taking any action.  

• Keyword Analysis: We will first get a list of keywords from you. These are those words or phrases that describe your core business. We then validate this list by checking for
• Popularity of the word: We use tools such as wordtracker, search engine results and overture search term suggestion tool to check how many people use these words in their search.
• Competitiveness of the word:More popular and less competitive the word is, more are the chances of ranking higher on those words.  
• Monitoring your Traffic: Using web analytic software, we measure the amount of traffic flowing into your site, the origin of the traffic, and the keywords or phrases that are fetching the traffic. We do this as a part of analysis as well as maintenance process.
• Website and Navigation Architecture Analysis: We also analyse your site for overall navigation architecture to ensure that its user friendly, use of tools such as cookies, java scripts, frames etc., that could prove to be a burden as the crawlers may not pickup important details hidden in them and content analysis.

Despite other things being right, your site may not help you achieve your target. We analyse your content for its worthiness, adequacy, accuracy and presentation, to ensure that you are communicating to your visitors exactly what your business stands for.

Implementation:

After the thorough analysis process, we offer the various solutions, including redesigning your site, rewriting or writing fresh content. These changes are made after consulting you and the results are studied. We offer you all or any of the following solutions based on our analysis.

• Optimization for keywords- This means that we rewrite the content such that the keywords appear with more frequency. The title tags, meta description, alt tags, hyperlinks, the content and headings are also optimized for these keywords.
• Adding new pages, modifying page structures, adding to and modifying site maps.
• Submissions to directories

Maintenance:

After the changes are implemented, we monitor the effect of these changes. For this we check on the changes in Traffic flow to your site and search engine positioning, on a weekly basis. We also give you a report our findings with further suggestions for improvement on a monthly basis.

Link Building:

As a part of our service, we also help your site procure genuine links. Linking helps to drive more traffic to your site by making your site more visible. It also increases the chances for your sites ranking to be improved. We search for sites that are ranked well in the search engines, are not spammy, and get good traffic. We mainly look for sites related to the business that you are involved in, top-ranked directories and some genuine reciprocal linkers to get your pages linked.

If you want us to optimize your site, please fill out the form for us. If you have any queries or need more details feel free to contact us.